OUR STORY
Hello
I’m from Rio de Janeiro, the youngest of three girls, and the one who stayed behind with my dad to watch sport.
Weekend trips to Maracanã, Formula 1 mornings, long conversations about tactics. That’s where it started. Sport as culture, as connection, as something that brings people together. Design came later, as a way to capture that energy and give it form.
That path led me to work at the highest levels of the industry, including FIFA World Cups, the Olympic Games, and Formula 1. Today, I lead this studio, providing strategic creative leadership for global sports organisations and rights holders. My focus is project-driven, specifically dedicated to elevating women’s sport and increasing grassroots participation.
I work at the intersection of strategy, brand, and visual identity. I create clear, confident systems for high-stakes moments—from major tournaments and international bids to platforms designed to grow the game from the ground up.
If you are looking for an expert partner to bring thoughtful, strategic creative direction to your next major project in sport, you’re in the right place.
Come join me.
ABOUT US
Independent. Women-led.
Sports-focused.
WE PARTNER with global sports organisations, women’s teams and governing bodies to shape clear, confident brands for sport.
WE BELIEVE women's sports deserves more than borrowed playbooks. Our role is to create brands that are culturally authentic, strategically sound, and built to last.
WE SPECIALISE in high-stakes moments: FIFA tournaments, rebrands, major bids, and brand systems that need to work under pressure – not just look good in PDFs.
WE BRING 18 years of experience at the highest level of sport (FIFA World Cups, Olympic Games, Formula 1) to organisations that are serious about brand-led growth.
OUR SERVICES
Focused on moments that matters.
BRAND STRATEGY & POSITIONING
Defining the narrative and market edge that empowers women’s sports to lead the global conversation. We specialise in carving out authentic spaces, from refining mission-critical objectives to connecting with a dedicated global community, ensuring strategic shifts that stay ahead of the game and deliver long-term impact.
15+
Global Sports Clients
From rights holders to local clubs, we partner with teams, sponsors and governing bodies shaping what sport looks like next.
18+
Years in Sport
Experience across Formula 1, Olympic Games, FIFA World Cups, bringing insider understanding and creative instinct to every brief.
1
Dog in the Studio
Our unofficial mascot and morale booster. Proof that great ideas come after good walks.
BENEFITS
In Trusted hands
OUR CLIENTS
WHAT OUR CLIENTS SAY
Luiza expertly balances aesthetics and functionality. Her careful consideration of the brand experience and her ability to create designs that resonate with the audience are truly noteworthy. Above all, Luiza is a true partner in the journey of bringing brands to life.
Paula D’Arienzo, FIFA
The attention to detail and dedication to effective communication through design are truly exceptional. The work not only looks stunning but also conveys a clear and impactful message, making her an invaluable asset to any creative project or brand.
Valesca Araujo, FIFA Women's World Cup 2027™
Through their brand partnership projects, the Studio creates visual narratives that encapsulate the essence of each brand while forming a cohesive and impactful visual language.
Chris Travers, Formula 1
The studio not only brings creativity to the table but also possesses the strategic insight to align creative endeavours with broader organisational goals. They are very easy to work with, a true creative partnership.
Alexandre Massura, IMG
The report was turned around quickly, looked fantastic, and helped us keep our member clubs informed and engaged after the event. A huge time-saver.
UEFA National Associations Division
Working with Luiza was a true creative partnership from start to finish. She brought urgency, helped shape the concept, and saw it through to execution — always responsive, thoughtful, and collaborative. The process was seamless, and the final design was exactly what we needed.
Alan Nissim, RELEVENT Football Partners
SHOWCASE
Featured Work
Much of my strategic work for sports organisations is confidential. To see specific case studies relevant to your project or to view my full credentials, please get in touch for a private link.
