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2027 Women's World Cup

The task at hand – to conceive a compelling Brand Identity aligning with the project’s given brief. This involved not only crafting a logo but also developing a look&feel, BID Book, executive summary, and an array of digital assets. From video graphics to social media elements and LED boards, the campaign and visual strategy were designed to resonate with the project’s overarching goals.

Brief - Women’s football has come a long way, thanks to the drive and determination of women who have dared to take to the pitch despite all the challenges. Changing laws is no easy task, but changing prejudice is infinitely more difficult. Football has been deemed unsuitable for women for far too long. However, over the years, we women have proved that playing football comes NATURALLY to us and that we give it joy and momentum.

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